Enterprise Sales: What's changed in 2023?

Posted on Nov 11, 2023

GM, sales champs! Buckle up, maybe because things are shifting in the world of enterprise sales. Back in the day, we could just spray and pray with emails, right? Well, those days are like, so last decade. Today, the game’s on a whole new level. Open rates? Down in the dumps. Spam filters? They’re playing hard to get, even with legit emails. And the financial climate? Let’s just say it’s not as cushy as it once was. Companies are tightening their belts, and that means every dollar spent has to count.

But wait, there’s more. Sales tools? We’ve got more sales tools than memes on the internet. There’s literally an app for everything: finding leads, email blasts, call tracking, CRM—you name it. It’s like an overgrown garden of tech, and the poor Rev Ops team is pulling their hair out trying to stitch it all together. But here’s the kicker: it’s like having a bunch of apps on your phone, and your phone’s storage is running out. Learning all this tech is like cracking the Da Vinci code. It’s high time for a change.

Enter AI, our trusty sidekick. Now, don’t get me wrong, it’s not here to steal our thunder; it’s here to make us all superheroes. Imagine AI handling all the nitty-gritty stuff—data analysis, crafting personalized messages, and keeping track of follow-ups. That leaves us with what ones need to focus on: building relationships and solving problems.

In this ever-evolving landscape of enterprise sales, it’s all about adaptability. If you embrace this change and invest in relationships, you will the ones who’ll come out on top.

If you’re building tooling around AI and Sales, happy to chat & brainstorm. Shoot me a DM :)

PS: Clay is a tool that has definitely nailed Sales prospecting with top notch AI capabilities. Check them out.